Fancy new README (#1462)

* add new readme animation

* loop

* update readme

README.md

@@ -1,47 +1,23 @@
-# GitHawk
+<a href="https://itunes.apple.com/app/githawk-for-github/id1252320249"><img src="Design/githawk-pulse.gif" /></a>
 
-[![BuddyBuild](https://dashboard.buddybuild.com/api/statusImage?appID=59d904ff8588d60001729c4e&branch=master&build=latest)](https://dashboard.buddybuild.com/apps/59d904ff8588d60001729c4e/build/latest?branch=master)
+<a href="https://itunes.apple.com/app/githawk-for-github/id1252320249"><img src="Design/app-store-badge.png" width="250" /></a>
 
-The simplest way to **read** and **respond** to your GitHub notifications on iOS.
+[![Build Status](https://www.bitrise.io/app/a912ff037bca7072/status.svg?token=PMpBs9u-C7CBIKPwNLSJrg&branch=master)](https://www.bitrise.io/app/a912ff037bca7072)
 
-<a href=https://itunes.apple.com/app/githawk-for-github/id1252320249><img src=Design/app-store-badge.png width=250></a>
+GitHawk is the highest rated iOS app for GitHub.
 
-## What
-
-GitHawk is a small iOS app that makes managing GitHub accounts and projects a little easier. It exists because GitHub's mobile interface is missing features and is slow.
-
-It is also proof that you can build rather complicated Swift apps with [IGListKit](https://github.com/Instagram/IGListKit).
-
-## Why
-
-- Push `IGListKit` + Swift to its limits
-- Enable project management on mobile
-- Explore [GitHub's GraphQL API](https://developer.github.com/v4/)
-- Scratch my Swift-itch
-- Create a real, complex app in the open
-
-## How
-
-GitHawk will be released with (at least) a three-phased rollout:
-
-1. Basic, "read only" version.
-    - Read notifications for PRs and Issues
-    - React to comments
-    - Mark notifications as read
-2. Add replies to PRs and Issues
-    - Close, lock, and re-open PRs and Issues
-    - Label PRs and Issues
-3. Repo management
-    - Browse & create Issues
-    - Browse PRs
-    - Create & delete labels
-4. Northstar
-    - Browse PR content
-    - Accept, reject, and merge PRs
-    - :rocket:
+|         | Features  |
+----------|-----------------
+:zero: | _Inbox Zero_ your notifications
+:pencil: | Comment even faster than on GitHub desktop
+:thumbsup: | The only app with emoji reactions!
+:zap: | Native markdown rendering
+:octocat: | 100% free and open source
 
 ## Installation
 
+If you want to build GitHawk locally, run `npm install`.
+
 To get started, you will need to install node (`brew install node`), then run these instructions:
 
 ```sh
@@ -53,23 +29,26 @@ npm install
 open Freetime.xcworkspace/
 ```
 
-Next up you will need to set up a [Client ID and Client Secret](Setup.md) for GitHub.
+This will install [apollo-codegen](https://github.com/apollographql/apollo-codegen) that is required to generate the GraphQL models.
 
+See the [setup guide](Setup.md) for details about API keys and environment variables.
 
 ## Open Source & Copying
 
-I ship GitHawk on the App Store for free and provide its entire source code for free as well. In the spirit of openness, I have licensed my work under MIT so that you can use my code in your app, if you choose.
+We ship GitHawk on the App Store for free and provide its entire source code for free as well. In the spirit of openness, GitHawk is licensed under MIT so that you can use my code in your app, if you choose.
 
-However, I ask that you **please do not ship this app** under your own account. Paid or free.
+However, **please do not ship this app** under your own account. Paid or free.
 
 ## Contributing
 
 :warning: This repo is moving _fast_! :warning:
 
-If you would like to test the latest changes, you can join the TestFlight by sending your e-mail address to [@_ryannystrom](https://twitter.com/_ryannystrom) in a DM on Twitter.
+If you would like to test the latest changes, you can join the **TestFlight** beta by DMing your e-mail address to [@_ryannystrom](https://twitter.com/_ryannystrom).
 
-I'm happy to take PRs, but I'm working off of `master` at the moment, and your PR might go stale quick. Be warned!
+## Why are we building this?
 
-You'll also need a [Client ID and Client Secret](Setup.md).
-
-Once this is released and development slows down I might get more formal about our work. Until then, its the wild, wild west.
+- Push `IGListKit` + Swift to its limits
+- Better GitHub project management on mobile
+- Explore [GitHub's GraphQL API](https://developer.github.com/v4/)
+- Scratch my Swift-itch
+- Create a real, complex app in the open