diff --git a/README.md b/README.md
index 12a7bd3..866d5d7 100644
--- a/README.md
+++ b/README.md
@@ -1,18 +1,18 @@
 # What is ALEX?
 
-## ALEX is an open-source DeFi protocol built on [Stacks Blockchain](https://www.stacks.co) and modelled on the world’s financial markets.
+## ALEX is an open-source DeFi protocol built on the [Stacks Blockchain](https://www.stacks.co), modelled on yet extending the world’s existing financial markets.
 
-To start, at ALEX you can
+Upon launch, at ALEX you can:
 
 * Lend your BTC and earn fixed or variable interest
 * Borrow BTC without risk of liquidation
 * Mitigate risk with BTC short positions
 * Maximize upside with BTC leveraged long positions
 
-Our initial focus \(v1\) is
+Our initial focus \(v1\) is to:
 
 * Build DeFi primitives targeting developers looking to build ecosystem on Stacks, and
 * Simplify the user experience going from\(to\) CeFi to\(from\) DeFi to attract non-developers, broadening the Stacks user base.
 
-alex-v1 implements a number of Clarity smart contracts on the core concept of Yield Tokens \("ayTokens"\). Yield Tokens allow term lending with fixed APY.
+Alex-v1 implements novel Clarity smart contracts on the core concept of Yield Tokens \("ayTokens"\). Yield Tokens allow term lending with fixed APYs.