diff --git a/apps/base-docs/src/constants.ts b/apps/base-docs/src/constants.ts
new file mode 100644
index 0000000..996aaaa
--- /dev/null
+++ b/apps/base-docs/src/constants.ts
@@ -0,0 +1,9 @@
+import { customFields } from './utils/docusaurusCustomFields';
+
+export const isDevelopment = customFields.nodeEnv === 'development';
+export const amplitudeApiKey = isDevelopment
+  ? 'ca92bbcb548f7ec4b8ebe9194b8eda81'
+  : '2b38c7ac93c0dccc83ebf9acc5107413';
+export const ampDeploymentKey = isDevelopment
+  ? 'client-Wvf63OdaukDZyCBtwgbOvHgGTuASBZFG'
+  : 'client-agFoQg5AOvZ2ZiOChny9RrGk21jG3VrH';
diff --git a/apps/base-docs/src/theme/Root.jsx b/apps/base-docs/src/theme/Root.jsx
index c7363bf..e50089f 100644
--- a/apps/base-docs/src/theme/Root.jsx
+++ b/apps/base-docs/src/theme/Root.jsx
@@ -28,6 +28,7 @@ import { createClient } from 'viem';
 
 import useSprig from 'base-ui/hooks/useSprig';
 import useDocusaurusContext from '@docusaurus/useDocusaurusContext';
+import ExperimentsProvider from 'base-ui/contexts/Experiments';
 
 coinbaseWallet.preference = 'all';
 
@@ -204,18 +205,20 @@ export default function Root({ children }) {
           `,
             }}
           />
-          <CookieManagerProvider
-            projectName="base_docs"
-            locale="en"
-            region={Region.DEFAULT}
-            log={console.log}
-            onError={handleLogError}
-            onPreferenceChange={setTrackingPreference}
-            config={cookieManagerConfig}
-          >
-            {children}
-            <CookieBanner companyName="Base" link="/cookie-policy" theme={cookieBannerTheme} />
-          </CookieManagerProvider>
+          <ExperimentsProvider>
+            <CookieManagerProvider
+              projectName="base_docs"
+              locale="en"
+              region={Region.DEFAULT}
+              log={console.log}
+              onError={handleLogError}
+              onPreferenceChange={setTrackingPreference}
+              config={cookieManagerConfig}
+            >
+              {children}
+              <CookieBanner companyName="Base" link="/cookie-policy" theme={cookieBannerTheme} />
+            </CookieManagerProvider>
+          </ExperimentsProvider>
         </RainbowKitProvider>
       </QueryClientProvider>
     </WagmiProvider>
diff --git a/apps/base-docs/src/utils/initCCA.ts b/apps/base-docs/src/utils/initCCA.ts
index e597fb8..2673db9 100644
--- a/apps/base-docs/src/utils/initCCA.ts
+++ b/apps/base-docs/src/utils/initCCA.ts
@@ -3,11 +3,10 @@
 /* eslint-disable */
 // @ts-nocheck
 import ExecutionEnvironment from '@docusaurus/ExecutionEnvironment';
-import { customFields } from './docusaurusCustomFields';
 import { setCookie, getCookie, deserializeCookie } from './cookieManagement';
 import { TrackingPreference } from '@coinbase/cookie-manager';
+import { isDevelopment, amplitudeApiKey } from '../constants';
 
-const isDevelopment = customFields.nodeEnv === 'development';
 
 // Initialize Client Analytics
 const initCCA = () => {
@@ -31,9 +30,7 @@ const initCCA = () => {
 
       init({
         isProd: !isDevelopment,
-        amplitudeApiKey: isDevelopment
-          ? 'ca92bbcb548f7ec4b8ebe9194b8eda81'
-          : '2b38c7ac93c0dccc83ebf9acc5107413',
+        amplitudeApiKey: amplitudeApiKey,
         platform: PlatformName.web,
         projectName: 'base_docs',
         showDebugLogging: isDevelopment,
diff --git a/apps/web/next.config.js b/apps/web/next.config.js
index 75cfe7b..bed6b11 100644
--- a/apps/web/next.config.js
+++ b/apps/web/next.config.js
@@ -89,6 +89,8 @@ const contentSecurityPolicy = {
     'https://api.opensea.io', // enables getting ENS avatars
     isLocalDevelopment ? 'ws://localhost:3000/' : '',
     isLocalDevelopment ? 'http://localhost:3000/' : '',
+    'https://flag.lab.amplitude.com/sdk/v2/flags',
+    'https://api.lab.amplitude.com/sdk/v2/vardata',
   ],
   'frame-ancestors': ["'self'", baseXYZDomains],
   'form-action': ["'self'", baseXYZDomains],
diff --git a/apps/web/pages/_app.tsx b/apps/web/pages/_app.tsx
index 66a901d..d808bc9 100644
--- a/apps/web/pages/_app.tsx
+++ b/apps/web/pages/_app.tsx
@@ -25,6 +25,7 @@ import { base, baseSepolia, mainnet, sepolia } from 'wagmi/chains';
 import ClientAnalyticsScript from '../src/components/ClientAnalyticsScript/ClientAnalyticsScript';
 import { Layout } from '../src/components/Layout/Layout';
 import { cookieManagerConfig } from '../src/utils/cookieManagerConfig';
+import ExperimentsProvider from 'base-ui/contexts/Experiments';
 
 coinbaseWallet.preference = 'all';
 
@@ -115,9 +116,11 @@ export default function StaticApp({ Component, pageProps }: AppProps) {
         <WagmiProvider config={config}>
           <QueryClientProvider client={queryClient}>
             <RainbowKitProvider modalSize="compact">
-              <Layout>
-                <Component {...pageProps} />
-              </Layout>
+              <ExperimentsProvider>
+                <Layout>
+                  <Component {...pageProps} />
+                </Layout>
+              </ExperimentsProvider>
             </RainbowKitProvider>
           </QueryClientProvider>
         </WagmiProvider>
diff --git a/apps/web/src/constants.ts b/apps/web/src/constants.ts
index 14abff8..2e49a12 100644
--- a/apps/web/src/constants.ts
+++ b/apps/web/src/constants.ts
@@ -7,3 +7,6 @@ export const mainnetLaunchBlogPostURL =
   process.env.MAINNET_LAUNCH_BLOG_POST_URL ?? 'https://base.mirror.xyz/';
 export const mainnetLaunchFlag = process.env.MAINNET_LAUNCH_FLAG ?? 'false';
 export const isDevelopment = nodeEnv === 'development';
+export const ampDeploymentKey = isDevelopment
+  ? 'client-Wvf63OdaukDZyCBtwgbOvHgGTuASBZFG'
+  : 'client-agFoQg5AOvZ2ZiOChny9RrGk21jG3VrH';
diff --git a/apps/web/src/utils/initCCA.ts b/apps/web/src/utils/initCCA.ts
index 4785018..4f45f6f 100644
--- a/apps/web/src/utils/initCCA.ts
+++ b/apps/web/src/utils/initCCA.ts
@@ -16,6 +16,9 @@ const initCCA = (
 ) => {
   let deviceId: string | undefined = deviceIdCookie;
   const trackingAllowed: boolean = trackingPreference?.consent.includes('performance');
+  const amplitudeApiKey: string = isDevelopment
+    ? 'ca92bbcb548f7ec4b8ebe9194b8eda81'
+    : '2b38c7ac93c0dccc83ebf9acc5107413';
 
   if (!trackingAllowed) {
     deviceId = 'base_web_device_id';
@@ -29,9 +32,7 @@ const initCCA = (
 
     init({
       isProd: !isDevelopment,
-      amplitudeApiKey: isDevelopment
-        ? 'ca92bbcb548f7ec4b8ebe9194b8eda81'
-        : '2b38c7ac93c0dccc83ebf9acc5107413',
+      amplitudeApiKey,
       platform: PlatformName.web,
       projectName: 'base_web',
       showDebugLogging: isDevelopment,
diff --git a/apps/web/tsconfig.json b/apps/web/tsconfig.json
index fa99c62..061a257 100644
--- a/apps/web/tsconfig.json
+++ b/apps/web/tsconfig.json
@@ -16,7 +16,7 @@
     "next-env.d.ts",
     "**/*",
     "**/*.json",
-    "../../types/**/*"
+    "../../types/**/*",
   ],
   "exclude": [],
   "references": [
diff --git a/libs/base-ui/constants.ts b/libs/base-ui/constants.ts
new file mode 100644
index 0000000..2e49a12
--- /dev/null
+++ b/libs/base-ui/constants.ts
@@ -0,0 +1,12 @@
+export const nodeEnv = process.env.NODE_ENV;
+export const docsUrl = process.env.DOCS_URL ?? 'https://docs.base.org';
+export const bridgeUrl = process.env.BRIDGE_URL ?? 'https://bridge.base.org';
+export const greenhouseApiUrl =
+  process.env.GREENHOUSE_HTTPS ?? 'https://boards-api.greenhouse.io/v1';
+export const mainnetLaunchBlogPostURL =
+  process.env.MAINNET_LAUNCH_BLOG_POST_URL ?? 'https://base.mirror.xyz/';
+export const mainnetLaunchFlag = process.env.MAINNET_LAUNCH_FLAG ?? 'false';
+export const isDevelopment = nodeEnv === 'development';
+export const ampDeploymentKey = isDevelopment
+  ? 'client-Wvf63OdaukDZyCBtwgbOvHgGTuASBZFG'
+  : 'client-agFoQg5AOvZ2ZiOChny9RrGk21jG3VrH';
diff --git a/libs/base-ui/contexts/Experiments.tsx b/libs/base-ui/contexts/Experiments.tsx
new file mode 100644
index 0000000..ba51b4a
--- /dev/null
+++ b/libs/base-ui/contexts/Experiments.tsx
@@ -0,0 +1,110 @@
+import React, {
+  createContext,
+  useContext,
+  useEffect,
+  useState,
+  ReactNode,
+  useMemo,
+  useCallback,
+} from 'react';
+import { Experiment, ExperimentClient } from '@amplitude/experiment-js-client';
+
+import { ampDeploymentKey } from '../constants';
+import logEvent, { AnalyticsEventImportance } from '../utils/logEvent';
+
+declare const window: WindowWithAnalytics;
+
+const ExperimentsContext = createContext<ExperimentsContextProps>({
+  experimentClient: null,
+  isReady: false,
+  getUserVariant: () => '',
+});
+
+const experimentClient = Experiment.initialize(ampDeploymentKey, {
+  exposureTrackingProvider: {
+    track: (exposure) => {
+      logEvent('$exposure', exposure, AnalyticsEventImportance.high);
+    },
+  },
+  userProvider: {
+    getUser: () => {
+      return {
+        user_id: window.ClientAnalytics.identity.userId,
+        device_id: window.ClientAnalytics.identity.deviceId,
+        os: window.ClientAnalytics.identity.device_os,
+        language: window.ClientAnalytics.identity.languageCode,
+        country: window.ClientAnalytics.identity.countryCode,
+      };
+    },
+  },
+});
+
+export default function ExperimentsProvider({ children }: ExperimentsProviderProps) {
+  const [isReady, setIsReady] = useState(false);
+
+  useEffect(() => {
+    async function startExperiments() {
+      try {
+        await experimentClient.start();
+        setIsReady(true);
+      } catch (exception) {
+        console.log(`Error starting experiments for ${ampDeploymentKey}:`, exception);
+      }
+    }
+    void startExperiments();
+  }, []);
+
+  const getUserVariant = useCallback(
+    (flagKey: string): string => {
+      if (!isReady) {
+        return '';
+      }
+      if (!experimentClient) {
+        console.error('No experiment clients found');
+        return '';
+      }
+      const variant = experimentClient.variant(flagKey);
+      return variant.value ?? '';
+    },
+    [isReady],
+  );
+
+  const values = useMemo(() => {
+    return { experimentClient, isReady, getUserVariant };
+  }, [isReady, getUserVariant]);
+
+  return <ExperimentsContext.Provider value={values}>{children}</ExperimentsContext.Provider>;
+}
+
+const useExperiments = () => {
+  const context = useContext(ExperimentsContext);
+  if (context === undefined) {
+    throw new Error('useExperiments must be used within an ExperimentsProvider');
+  }
+  return context;
+};
+
+export { useExperiments };
+
+type WindowWithAnalytics = Window &
+  typeof globalThis & {
+    ClientAnalytics: {
+      identity: {
+        userId: string;
+        deviceId: string;
+        device_os: string;
+        languageCode: string;
+        countryCode: string;
+      };
+    };
+  };
+
+type ExperimentsContextProps = {
+  experimentClient: ExperimentClient | null;
+  isReady: boolean;
+  getUserVariant: (flagKey: string) => string;
+};
+
+type ExperimentsProviderProps = {
+  children: ReactNode;
+};
diff --git a/libs/base-ui/package.json b/libs/base-ui/package.json
index 4d3fcc4..0490a69 100644
--- a/libs/base-ui/package.json
+++ b/libs/base-ui/package.json
@@ -6,6 +6,7 @@
   "types": "./index.ts",
   "main": "./index.ts",
   "dependencies": {
+    "@amplitude/experiment-js-client": "^1.11.0",
     "@radix-ui/react-icons": "^1.3.0",
     "@radix-ui/react-select": "^1.2.1",
     "@sprig-technologies/sprig-browser": "^2.29.0",
diff --git a/libs/base-ui/utils/logEvent.ts b/libs/base-ui/utils/logEvent.ts
index f827eb7..d147635 100644
--- a/libs/base-ui/utils/logEvent.ts
+++ b/libs/base-ui/utils/logEvent.ts
@@ -65,6 +65,9 @@ type CCAEventData = {
   context?: string;
   userId?: string;
   wallet_type?: string;
+  flag_key?: string;
+  variant?: string | undefined;
+  experiment_key?: string | undefined;
 };
 
 type AnalyticsEventData = {
diff --git a/yarn.lock b/yarn.lock
index ac36611..eb818be 100644
--- a/yarn.lock
+++ b/yarn.lock
@@ -215,6 +215,42 @@ __metadata:
   languageName: node
   linkType: hard
 
+"@amplitude/analytics-connector@npm:^1.5.0":
+  version: 1.5.0
+  resolution: "@amplitude/analytics-connector@npm:1.5.0"
+  checksum: 157115b642e8b254a88184fe3294150321fdd482388f262bdc08f9ab0c68b01b5f10d2e35a924edb8a8380f0944f8b1363133c2a3f42b59e33da319bfe21c8fa
+  languageName: node
+  linkType: hard
+
+"@amplitude/experiment-core@npm:^0.8.0":
+  version: 0.8.0
+  resolution: "@amplitude/experiment-core@npm:0.8.0"
+  dependencies:
+    js-base64: ^3.7.5
+  checksum: 2e2c28f187b4f8072fe30589af95378c220917e949ae8a4c444dd8a6fdbe8bd9c8d0d105808b37e5e5fd59f16cbfa486c66f60847c211a0e424c6e7deb1693aa
+  languageName: node
+  linkType: hard
+
+"@amplitude/experiment-js-client@npm:^1.11.0":
+  version: 1.11.0
+  resolution: "@amplitude/experiment-js-client@npm:1.11.0"
+  dependencies:
+    "@amplitude/analytics-connector": ^1.5.0
+    "@amplitude/experiment-core": ^0.8.0
+    "@amplitude/ua-parser-js": ^0.7.31
+    base64-js: 1.5.1
+    unfetch: 4.1.0
+  checksum: bc7ee5a521248ac83903b079fa61c7a884a3e27bd3573e4cedbb9f455ebe7af1e6fdc16a3e62988bf807ab9d74319de729fde78c42d4b0825f7c1a52d7753ff1
+  languageName: node
+  linkType: hard
+
+"@amplitude/ua-parser-js@npm:^0.7.31":
+  version: 0.7.33
+  resolution: "@amplitude/ua-parser-js@npm:0.7.33"
+  checksum: b08ce4cd4e96fed9eebffadb4060d24751cea80caf4265e6b829b7cfdb6561431386015674b3ac330a8987b990e2ca70725d4298eb1438beccb85264848b0b34
+  languageName: node
+  linkType: hard
+
 "@ampproject/remapping@npm:^2.2.0":
   version: 2.2.1
   resolution: "@ampproject/remapping@npm:2.2.1"
@@ -9563,6 +9599,7 @@ __metadata:
   version: 0.0.0-use.local
   resolution: "base-ui@workspace:libs/base-ui"
   dependencies:
+    "@amplitude/experiment-js-client": ^1.11.0
     "@radix-ui/react-icons": ^1.3.0
     "@radix-ui/react-select": ^1.2.1
     "@sprig-technologies/sprig-browser": ^2.29.0
@@ -9582,7 +9619,7 @@ __metadata:
   languageName: node
   linkType: hard
 
-"base64-js@npm:^1.3.1":
+"base64-js@npm:1.5.1, base64-js@npm:^1.3.1":
   version: 1.5.1
   resolution: "base64-js@npm:1.5.1"
   checksum: 669632eb3745404c2f822a18fc3a0122d2f9a7a13f7fb8b5823ee19d1d2ff9ee5b52c53367176ea4ad093c332fd5ab4bd0ebae5a8e27917a4105a4cfc86b1005
@@ -16235,6 +16272,13 @@ __metadata:
   languageName: node
   linkType: hard
 
+"js-base64@npm:^3.7.5":
+  version: 3.7.7
+  resolution: "js-base64@npm:3.7.7"
+  checksum: d1b02971db9dc0fd35baecfaf6ba499731fb44fe3373e7e1d6681fbd3ba665f29e8d9d17910254ef8104e2cb8b44117fe4202d3dc54c7cafe9ba300fe5433358
+  languageName: node
+  linkType: hard
+
 "js-cookie@npm:^3.0.5":
   version: 3.0.5
   resolution: "js-cookie@npm:3.0.5"
@@ -23082,6 +23126,13 @@ __metadata:
   languageName: node
   linkType: hard
 
+"unfetch@npm:4.1.0":
+  version: 4.1.0
+  resolution: "unfetch@npm:4.1.0"
+  checksum: 8a0fee1e0f6ad8b3a2966fa199d07716affc3682d8e1c2c0cc138e5e5d2a2e0627d8c3321a4529a79e8a58332955bf80ac6c018f1dcc6de652026a7c3257d726
+  languageName: node
+  linkType: hard
+
 "unfetch@npm:^4.2.0":
   version: 4.2.0
   resolution: "unfetch@npm:4.2.0"