diff --git a/local-cli/bundle.js b/local-cli/bundle.js
index 6a629b921..0f2018037 100644
--- a/local-cli/bundle.js
+++ b/local-cli/bundle.js
@@ -6,6 +6,7 @@ var blacklist = require('../packager/blacklist.js');
 var ReactPackager = require('../packager/react-packager');
 
 var OUT_PATH = 'iOS/main.jsbundle';
+var URL_PATH = '/index.ios.bundle?dev=';
 
 function getBundle(flags) {
 
@@ -32,7 +33,9 @@ function getBundle(flags) {
     blacklistRE: blacklist('ios'),
   };
 
-  var url = '/index.ios.bundle?dev=' + flags.dev;
+  var url = flags.url ? flags.url.replace(/\.js$/i, '.bundle?dev=') : URL_PATH;
+  url = url.match(/^\//) ? url : '/' + url;
+  url += flags.dev;
 
   console.log('Building package...');
   ReactPackager.buildPackageFromUrl(options, url)
@@ -62,6 +65,7 @@ function showHelp() {
     '  --root\t\tadd another root(s) to be used in bundling in this project',
     '  --assetRoots\t\tspecify the root directories of app assets',
     '  --out\t\tspecify the output file',
+    '  --url\t\tspecify the bundle file url',
   ].join('\n'));
   process.exit(1);
 }
@@ -75,6 +79,7 @@ module.exports = {
       root: args.indexOf('--root') !== -1 ? args[args.indexOf('--root') + 1] : false,
       assetRoots: args.indexOf('--assetRoots') !== -1 ? args[args.indexOf('--assetRoots') + 1] : false,
       out: args.indexOf('--out') !== -1 ? args[args.indexOf('--out') + 1] : false,
+      url: args.indexOf('--url') !== -1 ? args[args.indexOf('--url') + 1] : false,
     }
 
     if (flags.help) {