diff --git a/local-cli/runIOS/runIOS.js b/local-cli/runIOS/runIOS.js
index e890d643b..8463687bd 100644
--- a/local-cli/runIOS/runIOS.js
+++ b/local-cli/runIOS/runIOS.js
@@ -222,7 +222,7 @@ module.exports = {
   },
   {
     desc: "Run on a connected device, e.g. Max's iPhone",
-    cmd: "react-native run-ios --device 'Max's iPhone'",
+    cmd: 'react-native run-ios --device "Max\'s iPhone"',
   },
   ],
   options: [{