diff --git a/packages/components/src/components/cards/NotificationCard.tsx b/packages/components/src/components/cards/NotificationCard.tsx
index 1f92cdbc..ab00564a 100644
--- a/packages/components/src/components/cards/NotificationCard.tsx
+++ b/packages/components/src/components/cards/NotificationCard.tsx
@@ -14,6 +14,8 @@ import {
   isNotificationPrivate,
   trimNewLinesAndSpaces,
 } from '@devhub/core'
+import { useReduxState } from '../../hooks/use-redux-state'
+import * as selectors from '../../redux/selectors'
 import { contentPadding } from '../../styles/variables'
 import {
   getIssueIconAndColor,
@@ -46,6 +48,9 @@ export const NotificationCard = React.memo((props: NotificationCardProps) => {
   const { notification, onlyOneRepository } = props
 
   const springAnimatedTheme = useSpringAnimatedTheme()
+  const hasPrivateAccess = useReduxState(
+    selectors.githubHasPrivateAccessSelector,
+  )
 
   if (!notification) return null
 
@@ -351,6 +356,21 @@ export const NotificationCard = React.memo((props: NotificationCardProps) => {
           username={comment.user.login}
         />
       )}
+
+      {!!(isPrivate && !hasPrivateAccess && !notification.enhanced) && (
+        <CommentRow
+          key={`notification-privacy-support-row-${notification.id}`}
+          analyticsLabel="about_private_access_from_notification"
+          avatarURL={undefined}
+          body="Coming soon: support for private notifications. Click here and subscribe to this issue if you want to be notified."
+          isRead
+          smallLeftColumn={smallLeftColumn}
+          url="https://github.com/devhubapp/devhub/issues/32"
+          userLinkURL={undefined}
+          username={undefined}
+          textStyle={{ fontStyle: 'italic' }}
+        />
+      )}
     </SpringAnimatedView>
   )
 })
diff --git a/packages/components/src/components/cards/partials/rows/CommentRow.tsx b/packages/components/src/components/cards/partials/rows/CommentRow.tsx
index c97b3d60..cc9e7c3f 100644
--- a/packages/components/src/components/cards/partials/rows/CommentRow.tsx
+++ b/packages/components/src/components/cards/partials/rows/CommentRow.tsx
@@ -6,36 +6,41 @@ import { useCSSVariablesOrSpringAnimatedTheme } from '../../../../hooks/use-css-
 import { Platform } from '../../../../libs/platform'
 import { parseTextWithEmojisToReactComponents } from '../../../../utils/helpers/github/emojis'
 import { fixURL } from '../../../../utils/helpers/github/url'
-import { SpringAnimatedText } from '../../../animated/spring/SpringAnimatedText'
+import {
+  SpringAnimatedText,
+  SpringAnimatedTextProps,
+} from '../../../animated/spring/SpringAnimatedText'
 import { Avatar } from '../../../common/Avatar'
-import { Link } from '../../../common/Link'
+import { Link, LinkProps } from '../../../common/Link'
 import { cardStyles, getCardStylesForTheme } from '../../styles'
 import { cardRowStyles } from './styles'
 
 export interface CommentRowProps {
   addBottomAnchor?: boolean
-  avatarURL: string
+  analyticsLabel?: LinkProps['analyticsLabel']
+  avatarURL: string | undefined
   body: string
   isRead: boolean
   numberOfLines?: number
   smallLeftColumn?: boolean
+  textStyle?: SpringAnimatedTextProps['style']
   url?: string
-  userLinkURL: string
-  username: string
+  userLinkURL: string | undefined
+  username: string | undefined
 }
 
-export interface CommentRowState {}
-
 export const CommentRow = React.memo((props: CommentRowProps) => {
   const springAnimatedTheme = useCSSVariablesOrSpringAnimatedTheme()
 
   const {
     addBottomAnchor,
+    analyticsLabel,
     avatarURL,
     body: _body,
     isRead,
     numberOfLines = 3,
     smallLeftColumn,
+    textStyle,
     url,
     userLinkURL,
     username,
@@ -72,6 +77,7 @@ export const CommentRow = React.memo((props: CommentRowProps) => {
 
       <View style={cardStyles.rightColumn}>
         <Link
+          analyticsLabel={analyticsLabel}
           href={fixURL(url, { addBottomAnchor })}
           style={cardRowStyles.mainContentContainer}
         >
@@ -79,6 +85,7 @@ export const CommentRow = React.memo((props: CommentRowProps) => {
             numberOfLines={numberOfLines}
             style={[
               getCardStylesForTheme(springAnimatedTheme).commentText,
+              textStyle,
               isRead && getCardStylesForTheme(springAnimatedTheme).mutedText,
             ]}
           >
diff --git a/packages/components/src/components/cards/partials/rows/IssueOrPullRequestRow.tsx b/packages/components/src/components/cards/partials/rows/IssueOrPullRequestRow.tsx
index faba39cb..f9196fa4 100644
--- a/packages/components/src/components/cards/partials/rows/IssueOrPullRequestRow.tsx
+++ b/packages/components/src/components/cards/partials/rows/IssueOrPullRequestRow.tsx
@@ -29,7 +29,7 @@ import { cardRowStyles } from './styles'
 
 export interface IssueOrPullRequestRowProps {
   addBottomAnchor?: boolean
-  avatarURL: string
+  avatarURL: string | undefined
   commentsCount?: number
   createdAt: string | undefined
   iconColor?: string
@@ -43,8 +43,8 @@ export interface IssueOrPullRequestRowProps {
   smallLeftColumn?: boolean
   title: string
   url: string
-  userLinkURL: string
-  username: string
+  userLinkURL: string | undefined
+  username: string | undefined
 }
 
 export const IssueOrPullRequestRow = React.memo(
@@ -75,7 +75,8 @@ export const IssueOrPullRequestRow = React.memo(
     if (!title) return null
 
     const isBot = Boolean(_username && _username.indexOf('[bot]') >= 0)
-    const username = isBot ? _username.replace('[bot]', '') : _username
+    const username =
+      isBot && _username ? _username.replace('[bot]', '') : _username
 
     const byText = username ? `@${username}` : ''
 
@@ -165,87 +166,106 @@ export const IssueOrPullRequestRow = React.memo(
                 </>
               )}
 
-              <Spacer height={contentPadding / 2} />
+              {!!(
+                byText ||
+                createdAt ||
+                commentsCount ||
+                issueOrPullRequestNumber
+              ) && (
+                <>
+                  <Spacer height={contentPadding / 2} />
 
-              <View style={{ flexDirection: 'row', alignItems: 'center' }}>
-                {!!byText && (
-                  <Link href={userLinkURL || getGitHubURLForUser(username)}>
-                    <SpringAnimatedText
-                      style={[
-                        getCardStylesForTheme(springAnimatedTheme).normalText,
-                        cardStyles.smallText,
-                        getCardStylesForTheme(springAnimatedTheme).mutedText,
-                      ]}
-                    >
-                      {byText}
-                    </SpringAnimatedText>
-                  </Link>
-                )}
+                  <View style={{ flexDirection: 'row', alignItems: 'center' }}>
+                    {!!byText && (
+                      <Link
+                        href={
+                          userLinkURL ||
+                          (username && getGitHubURLForUser(username))
+                        }
+                      >
+                        <SpringAnimatedText
+                          style={[
+                            getCardStylesForTheme(springAnimatedTheme)
+                              .normalText,
+                            cardStyles.smallText,
+                            getCardStylesForTheme(springAnimatedTheme)
+                              .mutedText,
+                          ]}
+                        >
+                          {byText}
+                        </SpringAnimatedText>
+                      </Link>
+                    )}
 
-                {!!createdAt && (
-                  <IntervalRefresh date={createdAt}>
-                    {() => {
-                      const dateText = getDateSmallText(createdAt, false)
-                      if (!dateText) return null
+                    {!!createdAt && (
+                      <IntervalRefresh date={createdAt}>
+                        {() => {
+                          const dateText = getDateSmallText(createdAt, false)
+                          if (!dateText) return null
 
-                      return (
-                        <>
-                          {!!byText && <Text children=" " />}
+                          return (
+                            <>
+                              {!!byText && <Text children=" " />}
 
-                          <SpringAnimatedText
-                            numberOfLines={1}
-                            style={
-                              getCardStylesForTheme(springAnimatedTheme)
-                                .timestampText
-                            }
-                            {...Platform.select({
-                              web: { title: getFullDateText(createdAt) },
-                            })}
-                          >
-                            {!!byText && (
-                              <>
-                                <Text children="•" style={{ fontSize: 9 }} />
-                                <Text children=" " />
-                              </>
-                            )}
+                              <SpringAnimatedText
+                                numberOfLines={1}
+                                style={
+                                  getCardStylesForTheme(springAnimatedTheme)
+                                    .timestampText
+                                }
+                                {...Platform.select({
+                                  web: { title: getFullDateText(createdAt) },
+                                })}
+                              >
+                                {!!byText && (
+                                  <>
+                                    <Text
+                                      children="•"
+                                      style={{ fontSize: 9 }}
+                                    />
+                                    <Text children=" " />
+                                  </>
+                                )}
 
-                            {dateText}
-                          </SpringAnimatedText>
-                        </>
-                      )
-                    }}
-                  </IntervalRefresh>
-                )}
+                                {dateText}
+                              </SpringAnimatedText>
+                            </>
+                          )
+                        }}
+                      </IntervalRefresh>
+                    )}
 
-                <Spacer flex={1} />
+                    <Spacer flex={1} />
+
+                    {typeof commentsCount === 'number' && commentsCount >= 0 && (
+                      <>
+                        <Spacer width={contentPadding / 2} />
+
+                        <CardSmallThing
+                          icon="comment"
+                          isRead={isRead}
+                          text={commentsCount}
+                          url={fixURL(url, {
+                            addBottomAnchor,
+                            issueOrPullRequestNumber,
+                          })}
+                        />
+                      </>
+                    )}
 
-                {typeof commentsCount === 'number' && commentsCount >= 0 && (
-                  <>
                     <Spacer width={contentPadding / 2} />
 
-                    <CardSmallThing
-                      icon="comment"
+                    <CardItemId
+                      id={issueOrPullRequestNumber}
                       isRead={isRead}
-                      text={commentsCount}
                       url={fixURL(url, {
                         addBottomAnchor,
                         issueOrPullRequestNumber,
                       })}
                     />
-                  </>
-                )}
-
-                <Spacer width={contentPadding / 2} />
-
-                <CardItemId
-                  id={issueOrPullRequestNumber}
-                  isRead={isRead}
-                  url={fixURL(url, {
-                    addBottomAnchor,
-                    issueOrPullRequestNumber,
-                  })}
-                />
-              </View>
+                  </View>
+                </>
+              )}
             </View>
           </View>
         </View>
diff --git a/packages/components/src/components/columns/ColumnOptions.tsx b/packages/components/src/components/columns/ColumnOptions.tsx
index eadbc7bb..7f850b47 100644
--- a/packages/components/src/components/columns/ColumnOptions.tsx
+++ b/packages/components/src/components/columns/ColumnOptions.tsx
@@ -360,7 +360,7 @@ export const ColumnOptions = React.memo((props: ColumnOptionsProps) => {
         {(() => {
           const isPrivateChecked =
             column.type === 'notifications'
-              ? !(column.filters && column.filters.private === false)
+              ? column.filters && column.filters.private === true
               : hasPrivateAccess &&
                 !(column.filters && column.filters.private === false)
 
@@ -368,8 +368,7 @@ export const ColumnOptions = React.memo((props: ColumnOptionsProps) => {
             column.filters && column.filters.private === true
           )
 
-          const canShowPrivateContent =
-            hasPrivateAccess || column.type === 'notifications'
+          const canShowPrivateContent = hasPrivateAccess // || column.type === 'notifications'
 
           if (!canShowPrivateContent && !isPrivateChecked) return null
 
diff --git a/packages/components/src/components/modals/AddColumnModal.tsx b/packages/components/src/components/modals/AddColumnModal.tsx
index fcad4d4d..c2c1bd2a 100644
--- a/packages/components/src/components/modals/AddColumnModal.tsx
+++ b/packages/components/src/components/modals/AddColumnModal.tsx
@@ -340,7 +340,7 @@ export function AddColumnModal(props: AddColumnModalProps) {
         <Spacer flex={1} minHeight={contentPadding} />
 
         <Link
-          analyticsLabel="about-private-access"
+          analyticsLabel="about_private_access_from_addcolumn"
           href="https://github.com/devhubapp/devhub/issues/32"
           openOnNewTab
         >
@@ -353,8 +353,8 @@ export function AddColumnModal(props: AddColumnModalProps) {
               textAlign: 'center',
             }}
           >
-            Support for private repositories is coming soon! Subscribe to this
-            issue if you want to be notified.
+            Coming soon: support for private repositories. Click here and
+            subscribe to this issue if you want to be notified.
           </SpringAnimatedText>
         </Link>
 
diff --git a/packages/components/src/redux/selectors/auth.ts b/packages/components/src/redux/selectors/auth.ts
index 9147dcd8..0ed5c81b 100644
--- a/packages/components/src/redux/selectors/auth.ts
+++ b/packages/components/src/redux/selectors/auth.ts
@@ -11,8 +11,9 @@ export const appTokenSelector = (state: RootState) => s(state).appToken
 export const githubScopeSelector = (state: RootState) =>
   s(state).user && s(state).user!.github.scope
 
-export const githubHasPrivateAccessSelector = (state: RootState) =>
-  !!githubScopeSelector(state) && githubScopeSelector(state)!.includes('repo')
+// TODO: Support private repositories after migrating to GitHub App
+// @see https://github.com/devhubapp/devhub/issues/32
+export const githubHasPrivateAccessSelector = (_state: RootState) => false
 
 export const githubTokenSelector = (state: RootState) =>
   s(state).user && s(state).user!.github.token
diff --git a/packages/core/src/helpers/github/notifications.ts b/packages/core/src/helpers/github/notifications.ts
index 7bfd3c28..657536e9 100644
--- a/packages/core/src/helpers/github/notifications.ts
+++ b/packages/core/src/helpers/github/notifications.ts
@@ -68,6 +68,7 @@ export async function getNotificationsEnhancementMap(
           throw new Error('Invalid response')
 
         enhance[subjectField] = data
+        enhance.enhanced = true
         cache.set(notification.subject.url, { data, timestamp: Date.now() })
       } catch (error) {
         console.error(
@@ -80,6 +81,7 @@ export async function getNotificationsEnhancementMap(
     } else if (hasSubjectCache) {
       if (subjectCache && subjectCache.data)
         enhance[subjectField] = subjectCache.data
+      enhance.enhanced = true
     }
 
     if (commentId && !hasCommentCache) {
@@ -92,6 +94,7 @@ export async function getNotificationsEnhancementMap(
         if (!(data && data.id)) throw new Error('Invalid response')
 
         enhance.comment = data
+        enhance.enhanced = true
         cache.set(notification.subject.latest_comment_url, {
           data,
           timestamp: Date.now(),
@@ -106,7 +109,10 @@ export async function getNotificationsEnhancementMap(
     } else if (!commentId) {
       enhance.comment = undefined
     } else if (hasCommentCache) {
-      if (commentCache && commentCache.data) enhance.comment = commentCache.data
+      if (commentCache && commentCache.data) {
+        enhance.comment = commentCache.data
+        enhance.enhanced = true
+      }
     }
 
     if (!Object.keys(enhance).length) return
@@ -151,6 +157,7 @@ export function enhanceNotifications(
         'issue',
         'pullRequest',
         'release',
+        'enhanced',
       ]),
       ...cen,
       ...enhance,
diff --git a/packages/core/src/types/devhub.ts b/packages/core/src/types/devhub.ts
index 05450f95..4b6f73eb 100644
--- a/packages/core/src/types/devhub.ts
+++ b/packages/core/src/types/devhub.ts
@@ -35,6 +35,7 @@ export interface NotificationPayloadEnhancement {
   issue?: GitHubIssue
   pullRequest?: GitHubPullRequest
   release?: GitHubRelease
+  enhanced?: boolean
 }
 
 export interface EnhancedGitHubNotification