diff --git a/lib/motion/project/builder.rb b/lib/motion/project/builder.rb
index 42aa1cb4..950d966b 100644
--- a/lib/motion/project/builder.rb
+++ b/lib/motion/project/builder.rb
@@ -483,7 +483,7 @@ EOS
       end
 
       # Strip all symbols. Only in distribution mode.
-      if main_exec_created and config.distribution_mode
+      if main_exec_created and (config.distribution_mode or ENV['__strip__'])
         App.info "Strip", main_exec
         sh "#{config.locate_binary('strip')} #{config.strip_args} \"#{main_exec}\""
       end