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sept status post
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Ryan Nystrom
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docs/_posts/2017-10-02-GitHawk-Status-September-2017.md
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layout: post
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title: GitHawk Stats - September 2017
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---
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I want to get into the habit of sharing more about how GitHawk is doing in the App Store.
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## Current Goals
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Here are the goals we are currently working toward with GitHawk:
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- 100 _legitimate_ downloads/day
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- 4.5+ star ratings at 20/month
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- Top 3 rank when searching for "github"
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I am making these up on the spot, but these seem pretty achievable in the coming months.
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## Overview
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Here's a quick look at how GitHawk did in September using the iTunes Connect App Analytics overview:
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- 14.728 impressions
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- 1,853 product page views
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- 2,233 app units (majority spam, more on this below)
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- 2,464 sessions
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- 379 devices (that's **6.5 sessions per device!**)
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- 0 crashes! 😎
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## Downloads
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Measuring downloads is a little fraught because of how much spam there is on the App Store. I didn't really know this going in until I saw a **massive spike** in downloads from China.
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By comparing Sessions to App Units in the app analytics tool, you can see just how _poor_ Asia Pacific downloads are.
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Thankfully, these spammy downloads seem to have disappeared within the last week!
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I'm not sure what this download spam is all about, but one theory about spammers filling accounts with "history" to then sell reviews sounds plausible.
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<blockquote class="twitter-tweet" data-lang="en"><p lang="en" dir="ltr"><a href="https://twitter.com/camroth?ref_src=twsrc%5Etfw">@camroth</a> Had a theory about this: "...backfill their purchase history to make them look legit when they use those accounts to sell reviews"</p>— Arthur A. Sabintsev (@ArtSabintsev) <a href="https://twitter.com/ArtSabintsev/status/911617745254526976?ref_src=twsrc%5Etfw">September 23, 2017</a></blockquote>
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<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>
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So if you remove downloads from Asia Pacific, we're hovering between **10-20 downloads a day**. Not great, but hey, it's moving!
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## Ranking and Ratings
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In early September, if you searched "github" on the App Store, GitHawk would show up way, way down. There were at least 25 apps that would show up before it!
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However, as of October 2, 2017, GitHawk is **ranked 10th when searching for "github"!** That's a huge improvemnt in only a month!
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The iOS 11 App Store update now shows more ratings than just the previous version. That's a blessing because I like to ship pretty fast.
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We also added two different rating prompts:
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- `SKStoreReviewController` for alert-style prompts after making a notification (or all of them) read.
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- A dismissable in-feed unit if you haven't been exposed to the native rater in a while
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You can [check out the source](https://github.com/rnystrom/GitHawk/blob/master/Classes/Systems/Rating/RatingController.swift) to see how I mix & match the two rating styles.
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Things seem to be working because GitHawk is sitting pretty with 18 reviews displayed in the search results!
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## App Store Impressions
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In version 1.10.0, I wanted to try to push GitHawk in front of more eyeballs. I made 3 updates:
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- Wrote a new App Store description focusing on the first "3 lines" that are displayed (before the "more" truncation).
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+ I also spent a good amount of time writing a detailed description of features and selling points. Some research told me that your sticky-users (e.g. high retention) will often expand and read the description, so you want something meaty!
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- Create an App Preview video.
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+ I followed [Apple's advice](https://developer.apple.com/support/app-previews/imovie/) for editing the video in iMovie. Stupid simple with a couple text overlays.
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+ Most of my installs come from iPhones, so I only made one format so that my update cost is low. I followed [this article](https://thenextweb.com/insider/2015/11/15/6-tips-for-creating-the-perfect-apple-app-store-video-for-your-app/#.tnw_7J5BWcHx) and learned about using [FFMPEG](http://www.ffmpegmac.net/) to scale and edit one video for other device requirements.
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- Tweaked keywords slightly
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I shipped version 1.10.0 on 9/22/17 if that isn't obvious by this iTunes impressions chart:
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> I do wish that I could measure the effectiveness of the App Preview, description, and keyword changes independently. 🙏 for App Store A/B testing!
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### Product Page View Sources
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Impressions are nice, but they are counted when someone scrolls by GitHawk on a search results page. What about people that actually view the product page?
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Here's a look at our sources:
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I've been trying to boost traffic via tweeting about GitHawk (a lot, sorry). How effective has that been?
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Nice, **t.co** (Twitter's short domain) makes up 93 of my page views! Not a ton, but its something! May the tweetstorms continue!
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## Usage
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Lastly, just how active are people that install GitHawk?
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Sessions/install seems like a pretty good metric for me to measure GitHawk's usefulness. We're flirting with 10 sessions/install, which I think is great: that's a couple uses per week per person!
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I also spend some time supporting iPad with GitHawk, are any of these active users on iPad?
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Not many, sadly. That doesn't mean I should forget about iPad, but also gives me some evidence that I shouldn't bend-over-backward to make everything pixel-perfect.
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## Conclusion
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This has been a fun month! GitHawk is getting a healthy volume of ratings, downloads are low but the spam is gone, and our ranking went up quite a lot!
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For the next month, I want to pump out a few more features and write more. Hopefully these blog posts will help drive downloads too! 😉
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