publish rebranding blog post

docs/_posts/2017-08-16-Rebranding.md

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+---
+layout: post
+title: Rebranding
+---
+
+In case you haven't looked into it, the app name "Freetime" ranks *really poorly* on the App Store. So bad, that if you just search the word "freetime", this app wont show up on the list before your fingers get tired from scrolling down...
+
+I wanted to try and update my keywords to improve ranking, but my keywords:
+
+```
+github, open, source, notification, manager, git, pull, request, issue
+```
+
+were basically useless.
+
+> Seriously, who is going to search "pull request"?
+
+One of the core principles about marketing an app is that you have a *unique and meaningful name*. The name "freetime" is absolutely garbage, even if I have an attachment to it.
+
+> Do open source in your "free time". Get it?
+
+So I went back to the drawing board and did a _lot_ of brainstorming, trying to find a name that would:
+
+- Convey something about the app's focus
+- Be playful
+- Unique (almost no apps that show up when searching just the name)
+- Have an available .com domain
+  - Appending "app" or "-app" (see [freetime-app.com](http://freetime-app.com)) is ok
+- Have an available twitter handle
+  - Only appending "app" is ok for me
+
+For a few nights I mulled over some options...
+
+![img_5445 jpg](https://user-images.githubusercontent.com/739696/29391536-f7fd6014-82c5-11e7-985a-f4b0a9bc6a2d.jpeg)
+
+I used a few techniques to mine inspiration:
+
+- Scanned the [GitHub topic on ProductHunt](https://www.producthunt.com/topics/github) and just took notes on unique names or keywords
+- Searched the App Store for things like "GitHub", "Mail", "Inbox", "Notify" and collected some unique words
+- Even searched Dribbble for the same words
+
+I came up with a few leads that I liked:
+
+- "Tree", "branch" and "twig" (playing on `git branch`)
+- Something + "Box" since this is basically a mail/inbox-style app
+
+> You have no idea how disappointed I was after finding there are no App Store results for "gitbox" to discover that [Gitbox](http://gitboxapp.com/) is a successful Mac app... 😭 
+
+I also started circling the concept of "chirp" (derived from "notify"). That lead me to birds. What about "Git"+bird-something? I explored this a little and landed on this trifecta:
+
+- There are **0 results** when searching "githawk" on the App Store. ✔️ uniqueness 
+- The Twitter handle [@githawk](twitter.com/githawk) is available. Nabbed.
+- The fucking domain [githawk.com](githawk.com) is available for only $10/y!! 😱
+
+So without further adieu, Freetime will now be called **GitHawk**! 🎉 
+
+I'll need to figure out what to do with the repo name. The Xcode project is going to keep the name Freetime in-memoriam.